Some food (or shall we say milk) for thought for Indian Advertisers
Which sport comes to mind when you think of milk as a nutritional supplement
Simple it’s wrestling. Remember all those wrestlers gulping down tall glass after tall glass of creamy buttery milk
Talking of wrestlers, we happen to have in our midst a wrestler who just won an individual medal at the Olympics – the biggest sporting event in the world – something which makes even the most uninterested person start taking an interest in sports.
There are only six other Indians who can make the same claim – which is less than the number of Indians who have been international beauty queens and just one more than the number of Indian Nobel laureates – something surely deserving of some celebrity status
This wrestler’s endorsement rate is a measly 20 lakh rupees per campaign – which is less than one –tenth of what the other famous milk drinker (MS Dhoni) charges
So then, why in the name of the God Zeus (in whose honour the Olympics were first held in ancient Greece), is Sushil Kumar’s milk drinking picture not plastered across milk cartons and health food drink bottles?
Considering that our ad guys once used Rajesh Chauhan in a whiskey commercial just because he’d stepped out like a kamikaze pilot to hit a match-winning six.
Is this the height of ignorance for non-cricket sports?
Rightly pointed out mate. Saw on TV last night that Chris Hoy, a hitherto unknown winner of three gold medals in cycling for Britain, has begun endorsing Kellogg’s Bran Flakes cereals!!
Chris Hoy, a Scot, was also the unanimous choice for BBC Sports Personality of the Year award, the runner-up for which was Rebecca Addington, a swimmer who won two golds for Britain. The third place was taken by the mighty Lewis Hamilton. No doubt Hamilton had a brilliant year, but heartening to note that the Olympians received what was due, ahead of a celebrity sport that is F1…
If only the Indian media would take cue from the BBC and give it where it’s due…! Surely they can sacrifice one edition of The Big Fight to host and sponsor such an award?!
Dude you are wrong to blame just the media. The public is also to blame.If I am not wrong the BBC award is decided by a public poll. Can you imagine somebody beating MS Dhoni or Sachin Tendulkar in poll. I will be blessed if I live to see that day.
Akhil Kumar was a hero after the Olympics. Then our man goes to the World Cup, wins a bronze and loses out on tie-breaker to a Cuban. Then he lands in India to a reception of just friends and family and goes home in a cab. It was really heartfelt as he said, “Do not forget me. I will continue to win laurels for the country.”
Well it is only the public that needs to be blamed… Advertisers are smart and since it is a high investment, they research and drum up the best possibilities in achieving a proper ROI. Some of the major brands spend so much money in this research and so if the public doesn’t give it a thumbs up, they won’t take the risk.
I would have thought at least the brands like Amul could use him well.
Good work! Thank you!
I always wanted to write in my blog something like that. Can I take part of your post to my site?
Of course, I will add backlink?
Sincerely, Your Reader
Hi Timur…welcome to ACF…Please feel free to use any part of any article on this blog on your site…
simple and easy
Just subscribed to your RSS. Was searching for “indian gold” when I found “”. Safely bookmarked.