Some food (or shall we say milk) for thought for Indian Advertisers
Which sport comes to mind when you think of milk as a nutritional supplement
Simple it’s wrestling. Remember all those wrestlers gulping down tall glass after tall glass of creamy buttery milk
Talking of wrestlers, we happen to have in our midst a wrestler who just won an individual medal at the Olympics – the biggest sporting event in the world – something which makes even the most uninterested person start taking an interest in sports.
There are only six other Indians who can make the same claim – which is less than the number of Indians who have been international beauty queens and just one more than the number of Indian Nobel laureates – something surely deserving of some celebrity status
This wrestler’s endorsement rate is a measly 20 lakh rupees per campaign – which is less than one –tenth of what the other famous milk drinker (MS Dhoni) charges
So then, why in the name of the God Zeus (in whose honour the Olympics were first held in ancient Greece), is Sushil Kumar’s milk drinking picture not plastered across milk cartons and health food drink bottles?
Considering that our ad guys once used Rajesh Chauhan in a whiskey commercial just because he’d stepped out like a kamikaze pilot to hit a match-winning six.
Is this the height of ignorance for non-cricket sports?
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